Simple is an intermittent fasting app that Palta co-founded
in 2019 with the service's two leaders – Mike Prytkov and Alex Ilinsky. Simple attracted more than 200,000 subscribers during the first year and got more than 8 million installs. It is regularly named a #1 Health & Fitness app in the US, Canada, and Australia. Why so popular?
"The simple habit of saying "no" to food, giving your digestive system a break and giving your blood sugar a chance to come down, has a powerful effect on the body's metabolic function", Natalie explains. This idea was one of the reasons she agreed to become a nutrition and medical consultant for the Simple app.