SIMPLE: PUTTING IMPROVED HEALTH WITHIN EVERYONE'S REACH


Simple is transforming health and wellness as the #1 AI health coaching app, helping adults lose weight, improve health through nutrition and transform their lives.
Launched in 2019, Simple offers a real solution for sustainable health improvements, addressing the failures of traditional weight loss methods. It's no secret: weight loss is challenging. Diets are hard to stick to. Traditional weight loss apps have low retention. While coaching provides the most successful interventions, it is costly and inaccessible for most.

With our very own science based AI coach, Avo, we're making coaching accessible for everyone and finally putting affordable, sustainable weight loss in their hands. In 2023, Simple's users collectively lost an impressive 6.4 million pounds. From the very beginning, we've been committed to helping people hit their goals. Our personalized weight loss programs provide life-changing results with on-demand nutritional feedback and support. By partnering with top global experts in medicine, nutrition, and behavioral change, we ensure our programs are scientifically sound and highly effective.

In parallel to our dedication to scientific expertise, we've invested heavily in our tech powerhouse. Our adaptive AI system personalizes habit-forming programs by continuously learning from individual interactions, assessments, and behavioral data to provide tailored guidance and support. Additionally, our continuous innovations through features like smart camera, voice, and text for tracking has allowed us to seamlessly integrate into our users' lives so that we can support them not only like a real coach would, but also with even more accuracy.

We have been growing rapidly with more than 500,000 subscribers and a compounded annual growth rate of 116%. Our ultimate goal is for Simple to become the leader in weight loss and wellbeing, delivering lasting results and changing the lives of millions globally.

Palta's team has made a particularly significant contribution to our success. As experts in the development of cutting-edge mobile products, they provide valuable advice on Simple's company vision and growth. Drawing on their world-leading expertise in areas such as product development, marketing, innovation, finance, fundraising, and risk management, Palta continually contributes to our progress.

Founded
2019

Sector
Health & Fitness

Number of installs
15M +

People on the Team
155+ core
20+ nutrition and medical experts and authors


Mike Prytkov, Founder, CEO
Achievements
As of 2023, SIMPLE users lost a total of ~6.4M lb / ~2.9M kg

www.simple.life