SIMPLE: PUTTING IMPROVED HEALTH WITHIN EVERYONE'S REACH
Our mission is to translate cutting edge nutritional science and tech into everyday life, so people can build better eating habits, lose weight, improve their relationship with food, and feel physically and mentally great — without overhauling their whole lives to do so.
M: In recent years, there has been a big trend towards conscious consumption. From services that help people buy sustainable, ethically-produced products, to the rise of mindfulness and mental health apps, we see more people wanting to improve themselves — and their lives — by consuming less and making smarter, healthier choices. At SIMPLE, we apply these principles to eating and nutrition.
We're not about fad diets or short-term weight loss. Change is challenging, and life, nutrition, and people are complex. We're here to help our users achieve their unique health goals sustainably, without having to revamp their entire world or follow restrictive, unrealistic rules.
By guiding people to practice intermittent fasting with straightforward steps, actionable feedback, and honest support, we empower them to make increasingly healthier eating choices every day. From our app to our blog, all of our content — which is developed by our in-house science team in consultation with an external board of global health, medicine, nutrition, and digital well-being experts — is evidence-based, safe, and practical in the real world.
Palta has been with us from the start. We've progressed from initial concept through each business stage together, and it's true to say that Yuri, Andrey, and the wider Palta team are true SIMPLE co-founders. SIMPLE would not have grown so fast nor been so successful without their expertise and guidance.
We're not about fad diets or short-term weight loss. Change is challenging, and life, nutrition, and people are complex. We're here to help our users achieve their unique health goals sustainably, without having to revamp their entire world or follow restrictive, unrealistic rules.
By guiding people to practice intermittent fasting with straightforward steps, actionable feedback, and honest support, we empower them to make increasingly healthier eating choices every day. From our app to our blog, all of our content — which is developed by our in-house science team in consultation with an external board of global health, medicine, nutrition, and digital well-being experts — is evidence-based, safe, and practical in the real world.
Palta has been with us from the start. We've progressed from initial concept through each business stage together, and it's true to say that Yuri, Andrey, and the wider Palta team are true SIMPLE co-founders. SIMPLE would not have grown so fast nor been so successful without their expertise and guidance.
Founded
2019
Sector
Health & Fitness
Number of installs
14 000 000 +
People on the Team
135+ core
30+ nutrition and medical experts and authors
2019
Sector
Health & Fitness
Number of installs
14 000 000 +
People on the Team
135+ core
30+ nutrition and medical experts and authors
Mike Prytkov, CEO
Achievements
SIMPLE users lost a total of ~3.9M lb / ~1.77M kg in 2022
SIMPLE is regularly listed amongst the top 10 Health & Fitness apps worldwide
www.simple.life
SIMPLE users lost a total of ~3.9M lb / ~1.77M kg in 2022
SIMPLE is regularly listed amongst the top 10 Health & Fitness apps worldwide
www.simple.life
