Prisma Labs’ mission is to empower content creators and social media users by harnessing the power of AI-driven automation.

The company aims to revolutionize the editing process, enabling its users to spend less time on mundane tasks and more time on creative expression. Through its innovative products, the company is committed to enhancing productivity, unleashing creativity, and transforming the way content is produced.
Driven by a future where creativity knows no bounds, Prisma Labs’ vision is to lead the transformation of content creation and social media engagement. The company envisions a world where AI-powered automation seamlessly integrates with human creativity, revolutionizing the way content is edited and shared. By enabling content creators and social media users to effortlessly bring their visions to life, Prisma Labs strives to become the cornerstone of innovative and efficient content production, setting new standards for excellence in the digital realm.

Andrey Usoltsev, CEO, Co-founder: “Bringing Yuri Gurski into our fold as a mentor and adviser was pivotal to Prisma's initial success. From the outset, our quartet crossed paths with the Palta team. Seven years on, our collaboration remains as strong as ever.”

Prisma skyrocketed in popularity soon after its launch, accumulating tens of millions of downloads in just the first few months. Today, over 110 million users worldwide have embraced the app, and its users continue to enjoy the product to this day.

In late 2022, Lensa's Magic Avatars became our next viral sensation. These AI-crafted images, which placed users in fantastical landscapes, captivated millions online. The app was highlighted by every major news outlet globally, including the New York Times, Forbes, and the Wall Street Journal. Magic Avatars set a benchmark for success in Generative AI consumer products, boasting tens of millions of downloads and the generation of hundreds of millions of images.

Now, Prisma Labs proudly boasts a robust team of more than 100 professionals dedicated to a flagship product Lensa AI. Guided by our mission to empower content creators and social media users by harnessing the power of AI-driven automation.

Palta gave us access to an enormous pool of expertise and a network that truly helped to accelerate growth. Yet they have also brought in another quite unique element that we really value—a close relationship with the other co-founders within the Palta portfolio.

We hold regular group chats and constantly share learnings and insights with each other. It fosters a strong community of support and learning and drives continual progress, knowing we have all the resources we need.


Photo & Video


Number of installs
Prisma 110 000 000+
Lensa 45 000 000+

People in the Team

Reached Top #1 by downloads in 102 countries (including the US)
Reached Top #1 Grossing in 67 countries (including the US)
Reached No1 by downloads on App Store across all categories in 102 countries in December 2022

App of the Year 2016 App Store
Best app of 2016 Google Play


Andrey Usoltsev, CEO