Pora.ai is a digital skincare product using computer vision and a deep technology approach to provide personalised insights and recommendations on treating your skin better and achieving desirable results.

By doing this in a warm and supportive environment, we cherish all the natural beauty of every person.

T.: We have lots of people around who struggle every day and are dissatisfied with the way they look. It could be caused by different skin conditions (acne, rosacea, etc.), aesthetic reasons and the ageing process. People usually need several aesthetic and medical consultations to solve these issues correctly and professionally. First of all, professional consultations could be pretty costly and not covered by insurance. Hence, a lot of people lack access to professional knowledge and treatments. And most of them, left on their own, end up spending a lot of money and time trying to find the right solution. And it's quite a challenging journey, not only financially but moreover mentally.

We are here to fill this gap between professional help and the vast "home care" segment.

We hope to make professional help and the best industry knowledge available to a broad audience by making it affordable and genuinely personalised to each person's conditions, goals, and lifestyle.

We are ambassadors of a holistic approach. Skin is the biggest organ and an essential part of a highly complex human body system. To successfully maintain the well-being of the skin, not only the right cosmetic and treatments are required. It's also nutrition and helpful lifestyle habits that can promote incredible results in terms of skin health, quality of life and self-perception.

I want to emphasise self-perception cause I believe it's a foundation stone. Beauty starts to blossom inside out from how we feel about ourselves, and that's not a beauty question first — it's far more about confidence. We are often highly sensitive to how we look, and we are very fragile in this area.

We know how different skin conditions may affect our confidence, lower our happiness and even cause depression. So we see our ultimate mission as promoting self-care and self-love. That's why we want not only to provide health recommendations but to create a supportive atmosphere to help develop rituals of indeed loving self-care.

Beauty is in the eye of the beholder — that means we need to learn to look at ourselves with love and treat ourselves with tenderness. We want more people to see and feel true beauty in themselves.


Make natural beauty universally accessible

Tonya Zhukova, CEO, Pora