Flo is the most popular female health app worldwide, with over 137 million users. Flo aims to significantly improve the health and wellbeing of women around the world, with accurate cycle predictions, a personalized content library, and an active, secure community of peers.
D: Flo started in 2015 as a solution to help women accurately track their menstrual cycles. It has since evolved into a holistic women's health and wellbeing platform providing users with education, tools, and support. Flo aims to help women worldwide to prioritize and improve their health and wellbeing.

Flo is currently the #1 female health app, with over 137 million downloads and a consistent 4.8 star rating. We have continually refined and updated our highly-accurate prediction algorithms from the very start. We have also enriched the personalized library with content created in collaboration with our team of 60+ leading medical experts, created a robust, secure community of highly-engaged users, launched virtual health assistants that assess for increased risk of medical conditions such as polycystic ovary syndrome (PCOS) and heavy menstrual bleeding (HMB). Additionally, we've launched in-app multimedia courses featuring top-tier thought leaders. Finally, we have partnered with leading universities, international organizations (such as United Nations Population Fund), and international medical associations (such as European Board and College of Obstetrics and Gynaecology and Society of Endometriosis and Uterine Disorders), to facilitate research projects on important aspects of women's health.

Yet this is just the start. We are driven by the aim of making Flo ever more accurate, relevant, and supportive for women around the globe. Our ultimate goal is for Flo to become a household name as the leader in female health and wellbeing, recommended by doctors and cherished by women as an essential part of their daily lives.

Palta's team is making a particularly significant contribution to our success. As experts in the development of cutting-edge mobile products, they provide valuable advice on Flo's company vision and growth. Drawing on their world-leading expertise in areas such as product development, marketing, innovation, finance, fundraising, and risk management, Palta continually guides our progress.

Health & Wellbeing

Number of installs
137 000 000 +

People in the Team
#1 Health and Fitness App by Downloads Worldwide in the App Store (2019)

35 million Monthly Active Users

15 million pregnancies using Flo
Dmitriy Gurski, CEO