We got an important insight while working with our products: although each product is unique, they work with very similar data. The tech stack varies, but products generally do similar solutions to collect, process, and analyse data, calculate and monitor metrics, build dashboards and reports, and provide personalised service for their customers.
Working with big data always leads to the same questions: Is it stored reliably and securely? What about data quality? Are the metrics calculated accurately? That's why we decided to create our data platform. The original idea was to collect the data, prepare it for analytics, bring in an analyst team, and help product teams create dashboards. Still, almost from the beginning, we realised that such a platform could have a broader application: products could use this data to conduct experiments and tests, integrate with 3rd-party marketing and common solutions, etc.
Health, wellbeing, fitness data is similar to oil in the 19th-20th centuries: everyone knows about oil for fuel, but another usage has yet to be explored. We are still to find many ways to empower our products with proper data, let them share experience and collaborate around Palta Brain.