It's not the pandemic that accelerated the market growth. Also, the point of a coincidence when developing hardware and software meets today's people's current needs, says Tanya Parfenyuk, Co-Founder & CEO Zing, a company that invented the virtual fitness coach and was co-founded by Palta.
Tatiana says that 30 years of sports and fitness have taught her that it's all more about motivation. Our mission is to make personal training accessible to everyone. We democratise personal fitness training. Everyone deserves to have a personal trainer. Our coach provides motivation and support. Our methodology focuses on changing behaviours and building healthy habits.
The one-to-one approach not only helps to personalise the training programme but also provides emotional support. According to Tatiana, Zing's mission is to motivate people to move and be active each day. It is quite a tricky task.
Dr Michelle Segar, who developed
science-based systems of sustainable change, claims that the main challenge here is to understand the process of sticking to one's behavioural changes. In her research, she has found out
that even those with life-threatening diseases, who are strongly recommended to exercise regularly, aren't motivated by a long-term benefit and are likely to quit quickly. However, people are not motivated by the knowledge that they are doing something to improve their body shape, health, etc., but rather feel good when exercising, Segar concluded
In this way, Zing aims to release its users from the idea that they have to exercise (because "should" is always associated with guilt) and infect them with the desire to satisfy themselves with good personalised training regularly. What helps here, she says, is that in recent years people have changed their behavioural patterns and habits towards a better quality of life. But this is not the only factor affecting the way fitness apps are now evolving. Tanya Parfenyuk shares the main trends and gaps still to be filled in the industry. The planning horizon for such services as Zing is shrinking year by year and is already too short for large-scale forecasts.